Sustained profits by brand pull

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Proven credentials

Anand Bijapurkar is a marketing professional and a veteran of the high value, sophisticated medical X-ray imaging systems industry with more than 34 years of experience. He is an ardent practitioner of management by SMART objectives (MBSO).

His career spans tenure with Philips Healthcare. He was responsible for marketing Philips value cardiovascular interventional X-ray systems, pan India.

These sophisticated cardiovascular systems comprise of high value cardiovascular cathlabs for angiography / angioplasty and other therapies of the heart, brain, kidneys, limbs and other blood vessels. Value cardiovascular cathlabs are sold for a price range of INR 68 Lakhs to 1.4 Crores.

He led a special, focused thrust on strategy, marketing communication, clinical applications for value cardiovascular systems, developing luminaries and referral sites for value cardiovascular systems, presence at trade shows, clinical newsletters and symposiums and imparting product and clinical training.

His contribution in Philips Healthcare was reciprocated with a special recognition and a handsome financial consideration of Rs. 1.8 Lakhs.

During his tenure in Philips, he was very deeply involved in the sale 108 cathlabs, valued at Rs. 90 Crores.

He also trained about 320 sales people and 32 channel partners on this system for 7 hour session starting right from heart anatomy and cardiovascular diseases to an in depth technical brief and comparison with competition.