Create a situation where the buyer just has to buy from you.
Enterprise owners and drivers must consciously nurture brand pull as a gateway to sustained profits. A compelling pull makes selling so much easier. Moreover, now that your offering is sought after, closures happen at better price. Competition becomes ineffective and negotiation gets diluted to being just a mere ritual. More importantly, you get treated with respect. Enjoy consistent and sustained profits!
After all, your brand is the way your audience sees, thinks, talks about and experiences your organization. A unified brand experience by all is paramount.
Engagement process - Ask for a meeting to understand how to get started. Once convinced about effectiveness, move on with a sign off on the consulting contract.
Starting point is a one day, closed door, interruption free workshop covering ideation, policy formation, building business and content strategy, effective engagement with decision makers and tactical implementation from mentoring and motivating to activities mapping and control of sales force/channel partners by effective sales administration.